District 23

One of the marketing ideas used by many of the large sporting events the last few years to help draw fans to the event is the FanFest concept. Most of the events involve interactive games the fans can take part in, many times geared toward children.

Kirkland (Wash.) National Little League (KNLL) uses this concept for an annual event the local league has hosted for many years.

“Our FanFest is about having a good time and enjoying the game,” Ken McCumber, KNLL President, said. “It is an event that brings all of our players, a lot of their parents, and members of our community together for a fun day. More...