How to choose all available SEO companies

Posted by Jacqueline Platt on Jun 25 2020 at 05:19AM PDT

If your business could benefit from some help with your SEO (tip: everyone could), it’s time for you to think about hiring a company for the job. However, it won’t be long before you realize that there are too many SEO companies to count. While it is good to have opportunities, this blessing can be a real challenge this time around. Here are some things to think about that will help you narrow your list of potential SEOs significantly.


In today’s world, everyone seems to be SEO experts. This is one of the reasons why SEO companies are a dime a dozen. Unfortunately, because this is such a necessary tool and many people who need it don’t really understand it, many of these snake oil salespeople are hired.

Even if you have good intentions, it will be a time to become a true SEO expert. So that should be one of the first things you look for in any SEO company to work.


Of course, they could have a decade of experience and not be the SEO company for you. To improve your search engine ranking, a number of talents are required and the most important thing is to understand your market. Therefore, many SEO companies have a specialty when it comes to industries. One may be the best at helping, e.g. Get law firms classified. But if a restaurant were to hire them, their results could be significantly lacking.

In addition, you want to make sure that they have had successful campaigns in the past. Don’t just trust his words either. Call the customer they served and get their opinion. You will certainly know how long it took them to secure this success. But it’s also worth asking what it was like to work with them. Given how important SEO services are and how much they can cost, the last thing you want is a company that you want to constantly struggle with.


Another great way to get rid of some of the wonders of success is to ask potential companies about the services they provide. Specifically, you want to confirm the top three. These are:

• Page optimization, such as HTML tags, keywords, meta descriptions, etc.
• Off-page optimization, such as backlinks, directory listings, etc.
• Technical optimization, such as website design, etc.

You will be surprised to know how many companies manage only one or two of these. Again, this is because many of the so-called “companies” have just learned how to get into business. Without all three working together, your SEO will suffer, pure and simple.

Marketing chops

At one point, SEO was split from traditional marketing strategies. The two are certainly different, yet they also overlap significantly. This means that your chosen company should be able to provide you with content that describes the benefits of your product or service to readers. If you only get a handful of paragraphs with a few keywords included, this really doesn’t do much for you. Remember, it’s great to have a user find your site. Making them a customer is ideal.

A good fit with the rest of your business

If your business consists of just you and your laptop, you still want to make sure you can get along with any SEO company ready for the job. As we mentioned earlier, seeing the rankings can sometimes seem like you’re in a trap with your SEO team, and it’s tight quarters at the best of times.

However, finding the right fit is even more important for large companies. Chances are your SEO company will interact with your IT department, customer service, sales team and more. If you can’t all play well together, you won’t get what you need from your SEO.

Excellent communication

Eventually, you might assume that a company that specializes in marketing tactics would be great at communicating, but this is an assumption that is often wrong. Many times you will find that many SEO companies fall short here. This is unacceptable. Try to get an idea of ​​their communication style when interviewing them to make sure they update it regularly and respond to communications in a timely manner.


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